It’s been a #TruYear, really. For those of you not familiar with the Tru concept or Tru organisor Bill Boorman, just have a look at The Recruiting Unconference post I wrote previously or read the interview with Bill in the October issue of Recruiter Magazine.

In the past 10 months I have been to a number of Tru Events: TruLondon3, TruStockholm, TruAmsterdam3, TruDublin, TruLeeds, TruRomania and TruLondon4. Sadly though I had to miss TruBoston, TruSanFran and TruSA, which took place in Johannesburg and Cape Town last week. And the year hasn’t even ended yet. For this month we will have the fourth edition of TruAmsterdam, or #TruAM as it has been hashtagged now, taking place on November 24. This special edition of TruAmsterdam is followed by the notorious RIDE event (Recruitment Industry Dance Event) organised by RAVE-cruitment. And there’s TruAustralia in December and to top it of TruChristmas hosted by my good friend Johnny Campbell in Dublin.

TruAmsterdam

As always TruAmsterdam will be an excellent platform to discuss social recruiting. Just like we did at the Fighting the Dragon of Social recruiting ROI Track with Patrick Boonstra at TruAmsterdam in April of this year.

But there’s so much more we will cover during this unconference. Tracks usually include: Twitter Success Stories, Campus To Career, Social Footprints, Fighting The Dragon of Social Recruiting ROI, Technology Futures, Going Mobile – Successful Apps, The Social Recruiter, Case Studies (The Hard Rock Firenze Story – Hiring 120 Staff in 4 weeks, #TruOracle), Branding Inside Out, Communities, The Real Cost Of Engagement, Moving To The Clouds, Spectacular SEO, Managing Talent, Recruiting Technology, Candidate Experiences (from Job Seekers), Boolean Strings And Facebook, Referral Recruiting, Expose Yourself, Future Job Board, LinkingIn, The Rejection Business, Compelling Content, Every Picture Tells A Story, Graduate Employer Brand, Kool New Tools, Secret Sourcing, Games And The Dutch Army, Video Story, Recruiting 3.0 and TruGrads.

Spectacular SEO

One of the topics I personally look forward to at TruAmsterdam is the Spectacular SEO (Search Engine Optimization) Track, as for many companies optimizing recruitment websites and vacancies for search engines is little understood and no top priority. And yet it is. Luckily we will have Ivan Stojanovic over from Ireland, an expert in Recruiting SEO, to cover the subject.

TruMagic

If you are a regular visitor of this blog, then you already know I am a TruFan. The main reason is that, apart from getting an excellent update on recruiting stuff going on in the world, there’s a fair amount of TruMagic involved. Something you get addicted to once you’ve visited one of the Tru events. I seriously have never seen an event creating such a strong bond with a group of people all over the world, passionately sharing their knowledge in the recruiting workfield. I have established many new friendships over the period that I have visited the Tru Events, resulting in business opportunities, international connections, fun meetups and excellent dinners. From this perspective 2011 has been an extaordinary year, a TruYear. A huge thanks to all Tru People for making this happen!

So, if you want to be part of the TruMagic join us at TruAmsterdam. TICKETS ARE AVAILABLE AT EVENTBRITE.

(Bill Boorman Photo Credits: Peter Searle for Recruiter Magazine)